Overview
How complex is artwork management?
Most of the FMCG companies have a larger portfolio of products with many variants, SKUs and packaging types. It makes the process of packaging artwork initiation and approval a complex job to manage. Demand for quicker turn around – time is always at short supply, different levels of approvals and similarity or very subtle differences in designs makes it even worser.
The organisations have a requirement to manage artwork design workflow flawless one, to deliver designs to print production on time. In addition to managing those time bound, the artwork must be accurate in every aspects. There is larger importance to packaging artworks, since brand reputation is at stake if anything goes wrong from any point of view.
The process of artwork approval is often handled through manual methods, leading to delays and defects to the final artwork. Typically a PDF of artwork is circulated through email to multiple departments; marketing, Legal, R&D, brand management, production, so it can be reviewed by all of them. The further tracking and collaboration through spreadsheets or emails has significant limitations. To ensure that only the correct artwork version is sent for print production, the process of approval must be fool proof and systematic without leaving any chance for mistakes. Failure in approving on time or even minor errors on artwork approved can cause serious losses to the company; leading to loss of brand image and more 'time- to market'.
The process of artwork approval is often handled through manual methods, leading to delays and defects to the final artwork. Typically a PDF of artwork is circulated through email to multiple departments; marketing, Legal, R&D, brand management, production, so it can be reviewed by all of them. The further tracking and collaboration through spreadsheets or emails has significant limitations. To ensure that only the correct artwork version is sent for print production, the process of approval must be fool proof and systematic without leaving any chance for mistakes. Failure in approving on time or even minor errors on artwork approved can cause serious losses to the company; leading to loss of brand image and more 'time- to market'.
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Who can Benefit?
Online artwork approval system benefits
FMCG, Pharma, Food & Beverages, Cosmetic and Retail companies
who needs to handle many artworks for different product categories or brands can now streamline artwork initiation and approval processes better. more News